For instance, the bold typeface used in the Wild Style logo works well with the heavy horseshoe icon but might look out of place in a more luxurious or retro logo. Your icon and font should also share a similar or complementary style. Does one overwhelm the other? Balancing different weights can be challenging. Think about the visual weight of the icon you select and how that balances with your text. For this style of logo, it is essential to find a font that feels on-brand and identify an icon or illustration that speaks to your business. Willow Std (Light) | Work Sans (Regular)Ĭombination marks are logos that combine a wordmark with an icon or illustration.Playfair Display (Regular) | Lato (Regular).Bebas Kai (Regular) | Montserrat (Light).Adobe Handwriting (Ernie) | Raleway (ExtraLight Italic).Playfair Display (Regular) | Raleway (Regular).Click any of the templates below to make it your own. We want our fonts to feel visually and geometrically balanced. It’s also good to consider the weights of all the typefaces used together. Try matching your personality-filled title text with a simple sans serif or a script font. We want to mix an eye-catching font with a that with a more subtle typeface for the detail or subheader elements so they are read second. Display fonts or fonts with lots of personality can be great for the name because it will make your logo pop. We want to make sure the name of your business is the first thing people read, creating a visual hierarchy. These logos are useful for adding context and helping your audience understand what your company is about.įor this type of logo, we’re combining at most 2 different fonts. These logos are called lockups because all design elements are “locked up” to fit together. Although they still rely exclusively on typography, they include a few added details such as a description or location. These logos are slightly different than the ones above. Think about your brand–is it best represented by a uppercase, geometric, and modern font like the sans serif used in the Art Coast Fair template below? Click on any of the logo templates below to get started with these free fonts. Wordmark logos can be challenging to create because you don’t want your logo to be bland or forgettable, meaning choosing the correct typeface is crucial. These logos do not contain icons, symbols, mascots, or other details. Wordmark logos or “logotypes” are exclusively made up of text and only include the company name–think FedEx, Subway, or Home Depot. If you’re looking for a simple, free logo to get you started, try one of these templates below! There are templates to match your preferred logo style, whether that be a simple monogram, a combination mark, or something entirely your own (we will talk more about each type of logo and font suggestions to go with them in the sections below). We have compiled the best fonts for logos and shown an example of each in a sample logo so you can visualize what these typefaces would look like in action. Now that you understand more about different font types and a few logo design considerations, here are 50+ logo font ideas. When it comes to logos, minimalism is key. Overcomplicating a logo can create a cluttered feeling which often makes scalability difficult. As a general rule of thumb, stick to one or two fonts for your logo and avoid unnecessary flourishes or elements. Some of the most iconic logos of our time–think Apple, Nike, Cola-Cola, or Target–are incredibly minimalist. Last but not least, it is important to keep your logo simple. lowercase? So, although creating a unique logo is essential to help your brand stand out, do not forget about readability. Sure, choosing an elaborate cursive font may look pretty at first, but will people be able to read it when you shrink your logo to fit on a t-shirt or a business card? Have you considered uppercase vs. This is especially important when considering the scalability of your product–it is vital to create an ideally sized logo for all your marketing needs. LegibilityĪlthough this may seem intuitive, legibility is crucial when choosing your logo fonts. Always remember to tailor your logo font selection to your target audience. In comparison, if you are creating a logo for a ceramics shop, your customers may be more attracted to a friendlier creative logo. In that case, your audience will want something that conveys messages of trust and integrity. For example, suppose you are creating a logo for a security company, like the logo above. It is crucial to identify your target market and understand your customers to choose typefaces that reflect their needs and values. Make sure to align your logo and its message with your audience’s needs.
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